How to create a custom alert ?

You can create 2 types of custom alerts, both in the same page.

From your client page :

• Go to Alerts then + Add Alert
• Click on or start from scratch.
• First choose your level (it can be account or campaign)
• [Optionnal] If you choose the campaign level, configure your filter.
• Choose your detection method : Trends (watch over metrics during long periods) or threshold (be alerted when you reach a certain amount).
• Configure your trigger :
  • Trends :
    • Aggregation method → you usually want to use Average aggregation.
    • Metrics → Choose which metrics to monitor.
    • Detection method → In which case do you want to be alerted ?
    • Trends Value % → With how much variation ?
    • During last → First period, choose the biggest one.
    • Over Last → Period to compare.
  • Threshold :
    • Aggregation method → you usually want to use Sum aggregation.
    • Metrics → Choose which metrics to monitor.
    • Detection method → In which case do you want to be alerted ?
    • Threshold → When do you want to be alerted ?
    • During last → Choose the period to check.
• Click Add
• Set up a title for your alerts (this title will appear in the email object)
• Click Save

Video tutorial Trends : 

Video tutorial Treshold :